Platform
Web
Crafted by
Artisans
Year
2025
Status
Live
Stack
Industry
Alubala is a marketplace for used items where the profits go to charities chosen by the seller. Users gain empathy points from buying and selling items, shown on a public leaderboard and user profiles. The product was launched in testing stages.
Highlights
- Charities can create and list their ongoing charity projects
- Users can publish used items and select which charity receives the profits
- Visitors can find and purchase products with built-in search and categories
- Integrated payments
- Empathy points system with leaderboard
Key Features
Charity projects
Charity organizations create and publish their own projects.
Item listings
Users sell second-hand items and choose the charity that benefits.
Search and categories
Items are found through built-in search and category browsing.
Integrated payments
Purchases are paid for directly on the platform.
Activity points
User activity reflected in points and a public leaderboard.
The Challenge
Selling second-hand items had to be a simple buy-and-sell flow that also connected to charity.
The platform needed to let sellers choose a charity when listing an item, and let buyers easily find and purchase items.
It was also important to encourage engagement and reflect user activity through a points system.
The Approach
The core idea behind Alubala was to merge buying, selling, and choosing a charity into one simple flow.
To drive engagement, we added an activity points system that reflects what users do on the platform.
The Solution
We built Alubala as a single marketplace connecting charity organizations, sellers, and buyers.
Charity organizations create and publish their own projects, while users list second-hand items and pick the charity they want to support.
Buyers find items through built-in search and categories, and payment happens right on the platform.
User activity is reflected in activity points, visible on profiles and a public leaderboard.
The Result
The result is a marketplace that unites second-hand trade, charity, and user engagement in one system.
